Privacy Policy and Responsible Use of Artificial Intelligence
Last Updated: March 2026 / MOB – MyOwnBrand.io
1 - Introduction and Regulatory Framework
MOB operates in accordance with international data protection standards, including the principles of the European Union’s GDPR, the California CCPA, and other applicable regulations depending on the user’s jurisdiction. This policy explains what data we collect, how we use it, and the rights of users.
2 - Data Controller
The data controller is MOB (MyOwnBrand.io).
Contact email: hola@myownbrand.io
Hereinafter referred to as “MOB”.
3 - Data We Collect
We only collect data voluntarily provided by the user:
• Name and email address.
• Professional and personal information voluntarily provided through questionnaires or forms.
• Open-ended responses related to professional identity.
• Platform usage data (interactions, navigation, cookies).
We do not request sensitive data (health, religion, ideology, etc.).
If a user voluntarily includes such information in open-ended responses, it will be treated with strict confidentiality.
We do not store credit card data or sensitive banking information. These are processed directly by our secure payment gateways.
4 - Purpose of Data Processing
Data will be used to:
• Generate the BrandBook through automated artificial intelligence systems.
• Manage the contractual relationship.
• Provide access to the platform.
• Offer customer support.
• Improve the service through internal analysis.
• Maintain technical security and stability.
• Send service-related communications.
• Send commercial communications only with explicit consent.
5 - Use of Artificial Intelligence
MOB uses artificial intelligence technology providers to process user-submitted information and generate automated results.
• AI does not replace professional human judgment.
• Generated results are advisory in nature and do not constitute professional advice.
• User data is not used to train public third-party AI models.
• MOB does not sell or transfer personal data to third parties.
• Technology providers act solely as data processors for service delivery.
• AI processing involves automation but does not include automated decision-making that produces legal effects for the user.
6 - Aggregated and Anonymized Data
MOB may use anonymized and aggregated information for:
• Statistical purposes
• Academic purposes
• Communication purposes
• Research
• Product improvement
Such data:
• Does not allow direct or indirect identification of any user
• Does not include personally identifiable information
• Cannot be used for re-identification
Example: analysis of professional or industry trends.
This data may be used to communicate general platform usage trends without identifying individual users.
7 - Legal basis
Processing is based on::
• User consent.
• Contractual executions.
• Applicable legal obligations.
Where applicable, processing may also be based on legitimate interest for service improvement.
8 - Providers and International Transfers
MOB may work with technology providers acting as data processors, including:
• AI services
• Hosting services
• Analytics providers
• Email service providers
• Payment gateways
These providers operate under confidentiality agreements and international data protection standards.
In the event of international transfers, appropriate legal safeguards will be applied in accordance with GDPR or other applicable regulations.
Some providers may process data in the United States or other jurisdictions outside the user’s country of residence.
9 - Data Retention
Data will be retained:
• While an active contractual relationship exists
• Until the user requests deletion
• For the period necessary to comply with legal obligations
In cases of prolonged inactivity, data may be retained for up to five (5) years unless otherwise required by law.
After the retention period ends, data will be securely deleted or anonymized.
10 - User Rights
User can:
• Access their data
• Rectify their data
• Request deletion
• Request restriction of processing
• Object to processing
• Request data portability
To exercise these rights, contact: hola@myownbrand.io
11 - Security
MOB applies reasonable technical and organizational measures to protect data against unauthorized access, loss, or alteration.
12 - Cookies
The platform uses cookies and analytics tools to improve user experience.
Users may configure their browser settings to restrict cookies.
13 - Age Restriction
MOB’s platform and services are intended for individuals over 18 years of age. We do not knowingly collect data from minors.
14 - Modifications
MOB may modify this policy for legal, technical, or operational reasons. Updates will be published on this page.
15 - Jurisdiction and Governing Law
This Privacy Policy and the use of the platform are governed by and construed in accordance with the laws of the State of Delaware, United States, excluding its conflict of law principles.
In the event of any legal dispute arising from the use of the platform or data processing, the parties agree to submit to the exclusive jurisdiction of the competent courts of the State of Delaware.